Espoloñ Tequila "Let's Stir Things Up", is the strategic genesis for its' unique aesthetic, and brand essence. Custom typefaces, artwork, and color-ways, are all inspired by the Mexican artist Posada. The featured works exemplify the power of Espoloñ's voice and creative agency.
PL picked up on Nike's sensibility: use the players to talk about the culture and the shoe. It was a simple science to match the players NIke® flashes with PL's blunt approach to getting a message across to basketball enthusiasts. We used our street smarts as a ground up endeavor to visually give back what it got from the game: endurance and way of life.
The Red Kamel reinvigoration campaign was inspired by the golden age of design and advertising. To keep-it-real, the real 1950s illustration of the kamel (aka the beast) was used with memorable, vintage advertising artwork and headlines to create humorous throwback ads. Don Draper eat your heart out.
Screen printing power house Ryonet® and creative agency Print Liberation® joined forces to create DIY Print Shop. Both companies keep the DIY ethos close to heart - Ryonet started as a couple of punk rockers making shirts for their band on a homemade wood press and curing them in an oven. Print Liberation was formed in 1998 when two friends designed, and printed their first T-shirt to sell at a Metallica concert. Before they became industry leaders, they logged countless hours printing thousands of T-shirts and gig posters with improvised equipment and a lot of guess work.
The Make Smith Co. legacy has lasted three generations and has evolved with contemporary fashion, while loyally preserving an honor for handmade goods.
Print Liberation took a tautological approach, we redefined the brand, by defining the brand:
Make Smith is the genius; the artist, the writer, the producer, the craftsman, and the anomaly of the times. One who will forever contribute to society by defining and challenging the notion of aesthetics and creative vision.
The Potek Winery brand celebrates the owner's Romanian ancestry. To capture this for Potek's brand essence, Print Liberation tapped into the culture's unique historical visual language; Romanian hand drawn stylized alphabets, used in print shops, that printed literature, and books that told Romanian stories of the day. The tasting room's detailed environment, pulls from the unique symbols, shapes, and patterns that Romanian artisans used to create a fusion of complex and simple beautiful decor. Potek's visual essence is rich history, fused with contemporary fresh.
Tasting Room interior by LMPM Productions™
The It’s Nice That Smiley Face is now seven years old. It has been used as an avatar on social media, appeared on notebooks, laptops and tote bags – it has even been spray painted on a fence in Australia.....co-founders of Print Liberation share the story behind a smile that was commissioned for the first issue of the It’s Nice That magazine and found a new life beyond print….read more here.
Municipal Winemakers. People organically started to refer to the wine as "Muni" - for a wine - or a brand - to develop a nickname means there's a level of humanity to it; and when it's time to be more serious about something like, wine tradition the full name "Municipal Winemakers" emerges. Those two monikers are the light, & heavy brush strokes, that Print Liberation used to create the brand strategy and essence - graphically charismatic & approachable, all while being hyper aware of structure & taste.
In 2008, Barack Obama's presidential committee contacted Print Liberation to launch a major grass roots campaign. By the time people hit the voting booths, Print Liberation's oval Obama bumper stickers were on every volkswagen and subaru in America-1.5 million to be more exact. PL's focus was to propel marketing on the ground level, enhancing a grass roots viral campaign that was propelled not soley by releasing placing ads, but by allowing the movement to grow through consumer advocacy.