Selected work for DIY Print Shop® branding development and strategy.
Screen printing power house Ryonet® and creative agency Print Liberation® joined forces to create DIY Print Shop. Both companies keep the DIY ethos close to heart - Ryonet started as a couple of punk rockers making shirts for their band on a homemade wood press and curing them in an oven. Print Liberation was formed in 1998 when two friends designed, and printed their first T-shirt to sell at a Metallica concert. Before they became industry leaders, they logged countless hours printing thousands of T-shirts and gig posters with improvised equipment and a lot of guess work.